Have you ever wondered why are some contents more Search Engine Optimization
(SEO) friendly? You have written about the same topic but why are their contents driving more traffic than yours?
Do you know what sets their content apart? The secret lies in how they use SEO to their advantage. Are you interested to know how they do it? Do you want to know what makes their content different from yours?
Here’s your chance to discover what they’ve been doing differently all along. It’s also time that you should learn from them. Let’s reveal their secrets!
Using headers and subheaders – SEO content writers understand the power of using headers and subheaders. It’s not just about looking at pleasing aesthetics – that’s just a bonus when you do proper highlighting of texts.
With the proper use of headers and subheaders, you garner attention to the words you want emphasis on. It catches the attention of the users better and they send across your message faster.
Headers contain the most important words and when users focus on them, aside from reading the content they are encouraged also to share it.
Being mindful of their keywords. – One of the common mistakes of SEO writing is related to keywords. The keywords can sabotage what you’ve worked for if you haven’t chosen correctly.
SEO-friendly articles have keywords that are relevant, precise, and speaks to the potential users. You have to understand the “language” of your target market. We are not just talking about linguistics here (although that’s a factor), understand who is in your niche.
You may be targeting teenagers who have their own terms and shortcuts, or people in a certain industry who uses particular jargons. Try to think what they would type on the search bar.
Also, pick words that can’t be confused with other meanings. Like for example, “wedding bands”. One may pertain to the ring or another would be music bands who play at weddings. Do you see now how important words are?
Choose your keywords carefully, make sure they are clear and they lead the right kind of traffic.
Writing great content. – This may come as a surprise to you for being so simple. No matter how simple this “secret” is, it still holds true.
Great content still wins, together with the other SEO methods of course. Potential users would still like to read something meaningful at the end of the day.
When they see interesting content, they stay around. They read on. This would even make them return in the future to check the other contents.